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Brand Building and Communication

Offers competencies in:

  1. Developing acclaimed brand leaders

  2. Revitalizing frozen / stagnant brands

  3. Extension of product-lines

  4. Extending life of laggard brands

  5. Determining right product mix

  6. Improving brand profitability
     

 

Shivdasani’s LENS ( formerly MHB Counsel ), has an exceptional track record of building brands and brand equities for top ranking multinational companies.

Marketing might be the revenue earning end of the business, but this revenue comes from winning the battle of brands. It is not enough if the brand is doing well today. Though brands determine company’s future, they are in state of constant flux. They keep growing or shrinking in volumes, as a result of competition and environment. As a result, they must be constantly nourished. Shivdasani’s LENS assists not only in developing new products / brands with the potential to emerge as leaders in their own fields, but also carrying out the brand / market audit that has often lead to exceptionally fast rate of growth as a result of brand or advertising ( creative ) re-positioning.

 

Few of the assignments that created exceptional results include

  1. developed Four Square Kings, a new cigarette brand that remained highest selling brand in its field for many years in a highly competitive field

  2. was assigned by Unilever directors to suggest new areas of diversification; the recommendations lead to the developments of Fair & Lovely, one of top money spinning brands of Hindustan Lever(now HUL)

  3. Re- worked the advertising theme of Cadbury chocolates, resulting in growth rate increasing 4 times within a year. The advertising campaign won the Campaign of the Year Award.

  4. Sales of Dettol, already a household name, were stagnating. Assignment ended with suggesting brand-line extension (Dettol soap),which added substantially to CO’s profits, exploiting goodwill of brand.

  5. Radical re-positioning of Vicks Cough Drops, resulted probably in highest growth of any brand ever

  6. Created advertising themes and helped evolve head-lines that have remained most successful and memorable, eg. Live Life King Size. No Campaign has remained unchanged for so long as of Charminar

These of course are just few of the assignments undertaken in Brand management and marketing area.

Dr. H.K.Shivdasani
Founder and Chief Mentor: shivdasani's LENS



Contacts: hksconsulting@gmail.com Cell : 98707 19100 Land:022-22845725  Postal:86, Maker Arcade, Cuff Parade, Mumbai - 400 005.

Over 30 years consulting (starting as IIM-A faculty) with top MNCs, Indian COs, Centre & State Govts.



Leadership At Top | Leadership at Sr./ Middle Levels | Entrepreneurial / Corporate Vision | Family Business Management
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